Webinar: Agile Market Research: More Insights in Less Time

by Gutcheck

Leveraging on-demand tools, Agile Research is a pragmatic, iterative approach that optimizes insights collected over a few days yielding faster, better decisions. View this webcast to learn how Agile Research has evolved as a winning alternative, delivering actionable insights.

Watch the recording:

View the slides from the webinar:

 

Budget is the #1 issue impacting research data collection today (Source: GRIT Report). The squeeze will only get more severe as the pace of decision-making continues to outrun growth in budgets. So what are most researchers left to do? In many cases, nothing. And this leaves brands at risk in moving forward on new product, messaging, and advertising without critical insights from their consumers.

There is a better way: the Agile Research Methodology. Leveraging on-demand tools, Agile Research is a pragmatic, iterative approach that optimizes insights collected over a few days yielding faster, better decisions. Join this webcast to learn how Agile Research has evolved as a winning alternative, delivering actionable insights that are:

  • High quality (because each iteration informs the next)
  • Quick (in a few days)
  • Affordable (a fraction of the cost of traditional methodologies)

During this webinar, Matt Warta and Lisa O’Connor discuss how Agile Research is helping brands deliver more insights in less time under tight budget constraints.

Speakers:

– Matt Warta, CEO, Gutcheck

– Lisa O’Connor, Lead Online Research Strategist, Gutcheck

Moderator:

– Leonard Murphy, Chief Editor and Principal Consultant, GreenBook

 

This content was provided by Gutcheck. Learn more at .

Share