Webinar: Rethinking Concept Testing to Innovate With Customers

by ORC International

Join Laura Kleckner, VP, Client Services at ORC International as she discusses how to rethink concept testing as part of the customer engagement process.

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How often are new products and services developed based on what we think customers need, only to find, after much time and money spent in bringing the product to market, the idea missed the mark in many important ways?

Wouldn’t it be better to engage customers earlier in the development process, put them in the driver’s seat, and allow their input to guide ideas that are true solutions to their needs? But how do you pass that baton?

Join Laura Kleckner, VP, Client Services at ORC International as she discusses how to rethink concept testing as part of the customer engagement process. You’ll learn:

  • How to make sense of and provide structure to customer solutions development
  • How to use concept testing to deeply integrate customer input and reduce risk earlier in the process
  • Pitfalls to avoid in the solutions development process

 

This content was provided by ORC International. Learn more at .

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